Blogs allow organizations to post detailed commentaries, opinions, event descriptions, and other materials. Readers are able to post comments and questions. Nonprofits often use this platform to share information about their specific areas of expertise and educate the public.
Twitter operates as a “micro-blog,” where each post can only be up to 140 characters. Nonprofits have had success reaching local media representatives and establishing connections with foundations.
Facebook allows organizations to create their own page, group, or cause through which they can post news, share links, upload images, and solicit donations.
YouTube allows nonprofits to easily share their short digital videos. To enable simple sharing, YouTube generates a URL for each video, as well as a code that can be used to embed videos within a website.
Flickr is best known for its image sharing capability, but also allows organizations to upload digital videos. This platform is often used to visually tell an organization’s story, or to encourage supporters to upload their own photos.
LinkedIn is a professional-oriented, discussion-based social media platform that allows organizations to share knowledge by asking questions and posting answers; attract talent, including employees and volunteers; share news; find potential donors and board members; and facilitate discussion around a particular topic.
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