General Social Media Resources
John Haydon - Succinct “how to” articles designed specifically to help small nonprofits use social media, including blogs, Twitter, online video, Facebook, and more
Case Foundation Social Media Tutorials - Links to resources that cover the basics, social media strategy, effective blogging, Twitter, Facebook, YouTube, etc.
Nonprofit Social Network Benchmark Report - Provides insights and trends surrounding social networking technology as part nonprofits’ marketing, communications, fundraising, and program services
The CMO’s Guide to the Social Media Landscape - One-page, visual “cheat sheet” to understanding the effectiveness of several social media channels in terms of customer communication, brand exposure, website traffic, and search engine optimization
The Common Craft Show - Short videos explaining web concepts and social media tools “in plain English,” such as videos explaining podcasting, blogs, Twitter, social media, online photo sharing, RSS, and more
The Nonprofit Social Media Decision Guide - Walks you through a step-by-step process to decide what social media channels make sense for your organization
Wild Apricot News/Blog - Short “how to” articles for nonprofits
26 Great Slideshare Presentations - Various slideshow presentations that can be accessed online at no cost; slideshows cover a variety of topics from basic explanations of what social media is to more specialized topics, such as podcasting
Beth’s Blog - Recognized as a national expert on social media, especially measuring ROI, Beth Kanter has a blog and tweets like a fiend
Mashable - A top source for social media and digital news; includes guide books and other “how to” resources
MuckRack - Tool to find and follow journalists on Twitter; best for organizations in large metro areas
Resources for Planning and Preparing to Respond to Negative Comments
Air Force Blog Assessment - A decision tree that helps people who monitor comments about the U.S. Air Force decide if/how to respond
10 Must-Haves for Your Social Media Policy - Covers what to include in your policy
Creating a Social Media Policy for Your Nonprofit - Article from Wild Apricot includes discussion about how to manage negative online chatter about your organization
Link Shortening, Link Tracking, Link Measuring, and Other Convenience Tools
HootSuite - Platform that allows users to manage their Twitter, Facebook, and LinkedIn profiles, including pre-scheduling posts; can also use this platform to have blog posts automatically posted to social media profiles
Better Twitter Analytics for Nonprofits - Resources to evaluate effectiveness on Twitter
bit.ly - Shortens links and tracks how many clicks they receive
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics - Collection of resources, tools, and advice related to social media measurement for several platforms
A beginner’s guide to Facebook for non-profits - A “how to” article from the Wild Apricot blog
How “Facebook Questions” Can Help Small NonProfits - Explains one of Facebook’s newer features and how nonprofits can use this feature for their benefit
How to Set Up a Non-Profit Facebook Page - A “how to” article from the Wild Apricot blog
Ten Innovative Ways Nonprofits Can Use Facebook - A “how to” article from the Wild Apricot blog
The Facebook Guide Book - Covers a variety of topics related to using Facebook for business purposes
Blogs
22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign - An article from John Haydon
The Twitter Guide Book - Covers a variety of topics relating to using Twitter for business purposes
Twitter Jump Start - A guide for small nonprofits getting started on Twitter; includes 10 Twitter tips to increase online donations
Video
NonProfits on Video: Using YouTube to Promote Your Cause - Five specific tips for video
YouTube: A Step-by-Step Guide For Nonprofits - An online tutorial for nonprofits
LinkedIn Sharing: A New Tool for Nonprofit Outreach - How to use LinkedIn to share information
'Listening' on Social Media
Google Alerts - Receive e-mail alerts when your organization is named on various websites and blogs
Got Your Ears On? How to Listen to Your Audience Using Social Media - Article from Nonprofit Technology Network
TweetBeep - Receive e-mail alerts when keywords you define are referenced on Twitter
Promoting and Advertising Your Profiles
Twitter (and Facebook) Buttons - Provides the HTML code so that you can embed a badge to promote your Twitter and/or Facebook profiles on your website, in your newsletter, etc.
Fundraising and Social Media
Five Things We’re Forgetting When We Take Our Fundraising Online - Article from Network for Good
GlassPockets - Continuously updated list of social media channels used by foundations, including Facebook, Twitter, blogs, and YouTube
Millennial Donors: A Study of Millennial Giving and Engagement Habits - Examines the habits and giving patterns of people ages 20-40
Tips on Connecting with Foundations via Social Media - Expert blogger shares advice and information about how foundations are using social media
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